I just noticed this morning that another Chelan waterfront home now has a contingent deal pending on it. Homes, even luxury homes are still selling, just not at the levels they were. Marketing to luxury buyers is different from selling more moderately priced homes and to be successful it is important to understand the differences.
In fact, so far in 2008 there have been 8 waterfront sales in my usual reporting area around Lake Chelan at an average sale price of $1.612,062. Of course, there have been 99 waterfront properties listed! The average list price of the sales was $1,862,057. This year there have been four 6+ bedroom homes sold for an average of $3,100,000. That includes a sale for $3.4 million dollars this year and 3 sales over $2 million.
In 2006, 11 waterfront properties sold of the 17 listed at an average of $1,542,272. 2006 also saw individual home sales at $3.99 million, $3.05 million and $2.2 million. In 2007, 14 waterfront properties sold of the 26 listed at an average list price of $1,386,600. During 2007, there was one sale at $3.5 million and only one other over $2 million at $2.4 million. So, 2008 has not been a bad year for high dollar sales in spite of only a small percentage of listed homes selling. In fact, the high dollar sales have probably been what has kept the average sale value as high as it is this year. For the October sales posting, click here.
It is important to remember that there is not just one category of luxury home buyer. Some folks want a flashy “look at me” home and others [Read more →]
Tags: General Interest, Marketing by Al Lorenz
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