NCW Real Estate Blog

Or, did you know experienced real estate agents spend more on advertising than new agents?  This article in Bloomberg has all that and even more interesting information.  It has a great chart showing List Price Amount and Amount Spent on advertising per listing, below:

One other great bit of information in the article is most agents spend a great amount of money on newspaper advertising, while they believe it is one of the less effective mediums.  However, newspaper advertising is most often asked about by customers.  The information below shows how very responsive to customer desires real estate agents are!

Though respondents indicated a significant portion of their listing budget was spent on newspapers, only 20.4% said they think this medium is “effective.” Some 49% said online ads were “very effective.”

Agents said online ads and signage are “more valuable” for promoting a property. But when asked what their sellers felt was important, 92.4% said sellers mentioned newspaper ads.

Tags: General Interest //